Innovations

I am wondering how we could build the company with and for our clients. It would be great if they could share their ideas with us, give us tips how to:

1. Create a service which would be satisfactory for them
2. Create the products they wish to work with

As professionals the clients have many great ideas regarding improving the products. Maybe it is worth building such a system that will anable them to work with us. Today all the companies operating in the industry I do have their websites. Yet they only give their clients opportunity to download the product catalogues, promotional materials and sometimes scientific articles. But is it enough? Do they feel it is enough for them?All those companies organise their own scientific congresses, yet the clients can be only the audience. There are not many organisations that listen to clients' advice not even mentioning close cooperation with them. In Poland the producers are mainly focused on sales; competition is severe and extremely dirty. On the other hand we have a lot of great doctors with great knowledge and experience willing to share their ideas with the companies that produce items they have to use.There is also another site of this idea: competitors; but such a company that welcomes innovation can build the brand awareness and loyalty. So there are many pros and cons to be considered.Maybe I should invite a few of best trusted clients to this blog to share their opinions? Or maybe somebody has different point of view? I'd like to discuss it more thoroughly.